As part of my project Royals Incognito, where I explore the connection between heritage and modern design, I’ve been working with another tartan that tells a quieter but equally powerful story.This time, I’m visualizing a sleek dress-coat using Seller tartan. It’s not loud or flashy; it’s balanced, understated, and deeply tied to Scotland’s history of trade and craftsmanship.<h1>Seller Tartan: A Legacy of Craft and Commerce</h1>The Seller family name reflects a history of skilled trade and steady work. Thought to originate from the ancient Pictish clans, "Seller" is linked to merchants, cellar workers, and saddlers—craftsmen whose livelihoods shaped the Scottish economy. Their motto, "Vincit Veritas" (Truth Prevails), reflects the belief that truth will always triumph over deception and adversity.Seller tartan isn’t about standing out—it’s about balance. Its subtle colors and clean lines reflect precision and skill, a quiet strength rooted in craftsmanship. It’s a tartan for makers—those whose legacy comes from what they create, not what they conquer.<h1>A Tartan for Makers</h1>Soft tones and measured symmetry give Seller tartan a quiet strength and refined elegance. It’s the tartan you’d wear for a thoughtful walk through Edinburgh’s old town or while working in a quiet studio. Less about breaking the rules, more about keeping traditions alive.<h1>Seller Tartan, Reimagined</h1>Here, I’ve draped Seller tartan on a dress form, letting the fabric speak for itself. Its flow and structure reflect the thoughtful design behind it—balanced, intentional, and quietly confident. Beyond tradition, I’d love to see tartan expand into digital design, gaming assets, and modern tailoring—blending craftsmanship with innovation.Some tartans don’t need to shout. Seller is about quiet strength—the kind that comes from knowing exactly where you stand.Would you wear Seller tartan? Let’s talk tartan! 👇<img src="https://storagefiles.clo-set.com/public/community/202503/d27c53b8297240cbbc8463ead9b5ec2f/images/270c263a51664241b873994debcf4b63Seller%20Tartan%20Community%201.png" class="custom-image original-size" data-id="270c263a51664241b873994debcf4b63" data-width="900" data-height="1350"><img src="https://storagefiles.clo-set.com/public/community/202503/d27c53b8297240cbbc8463ead9b5ec2f/images/3707d8449ab84a9d9e5ddb759c1785c0Woven%20Cotton%20Heavy%20Twill%20in%20Seller%20Reproduction%20Dress%20Tartan.png" class="custom-image original-size" data-id="3707d8449ab84a9d9e5ddb759c1785c0" data-width="1800" data-height="2400">